The aim is to translate medical, nutritional and technological advances into marketing innovations and financial results. Our biggest advantage here is our ability to talk to everyone concerned at every level of a particular market, irrespective of their function or geographical location, first to evaluate that market and its potential for development, then to test out a number of positioning and development scenarios, and finally to establish partnerships with the most attractive players. Our particular fields of expertise are developing markets for which there is little or no directly-accessible data: new or emerging needs, changes in regulation, arrival of new competitors, products with a high technological content, uncertain circumstances, etc.
ALCIMED carries out two types of missions: the first is marketing assignments including market and positioning research, the brokering of partnership agreements, the exploitation of industrial technologies and capacities, and the formulation of marketing strategies and product claims. The second is corporate missions covering wider issues of business development, diversification and adaptation to threats. ALCIMED also assists start-ups with their marketing and strategic planning, from the business plan stage through to operational project management.