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Business case

Validate your project launch with a business case

Alcimed accompanies its customers upstream of the launch of their projects thanks to the realization of business cases. This essential decision-making tool aims at justifying a project or a business model thanks to a complete cost/benefit analysis.

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What is a business case?

A business case, or feasibility study, is a document presenting the benefits of a project, projected revenues, its return on investment (ROI), and the investment required to realize it. A business case is often designed to persuade, to defend a project and to decide on an investment.


Business case Agency Consulting firm Experts Specialists

How our team can help you create your business case?

We explore for our clients the major dimensions necessary to build a business case:

  • Estimation of direct revenues and their ramp-up
  • Estimation of indirect gains
  • Analysis of the development plan and costing of associated costs
  • Calculation of ROI and generated margins.

Such business cases are based on market data (or epidemiological data in the healthcare field), on the analysis of market receptiveness to the new product/new service, and may require the study of similar cases (via a benchmark) to secure the assumptions made. A robust sales forecasting model from the launch of the product/service to peak sales is thus built!

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Examples of business cases created by our team: zoom on some clients cases

Our team assisted a pharmaceutical company in the development of a business model for an application to diagnose the different states and severity of depression. Several models were considered (Free, Freemium, Premium, Paymium) and were evaluated according to patient behavior, price levels and the possibility of reimbursement by insurers in particular. Each model was analyzed in the form of a complete business case and was the subject of strategic partnership scenarios, which allowed our client to project itself and choose the best model for its application.
We assisted a biopharmaceutical company with an innovative technology in the field of gene therapy in the development of business cases to evaluate and choose R&D development axes. Our support project was built in 3 phases: we first studied all the therapeutic areas of potential interest and selected the most promising ones, before analyzing the precise indications associated with each of them, allowing us to finally build an appropriate business case for each selected therapeutic area. Our client was thus able to compare its different development options, estimate the synergies, and focus its R&D on the areas with the greatest potential.
Our team supported a major supplier of feed ingredients in the transformation of its traditional business of selling solid methionine in powder form (an essential amino acid) to the distribution and sale of methionine in liquid form, which requires, for example, storage tanks. Our explorers conducted a field investigation on 4 continents (in the United States, Latin America, Europe and Asia) with breeding organizations and equipment suppliers in order to evaluate the market receptivity and to define for our client the most relevant business model for its new approach (price, contractual terms, payment terms). Our analysis of the different markets explored led to the construction of a complete business case by region allowing our client to model the sales forecast of its new model and to confirm this evolution.
We worked for a leader in the aerospace industry to evaluate possible business models and develop a business case for the deployment of CoBOTs (Collaborative Robots) in manufacturing sites. We assisted our client in evaluating the possible uses of these robots working in the same areas as the teams, in analyzing the induced savings and in developing the roadmap for the deployment of these machines. A complete business case was built to support the project with our client’s management committee.


Founded in 1993, Alcimed is an innovation and new business consulting firm, specializing in innovation driven sectors: life sciences (healthcare, biotech, agrifood), energy, environment, mobility, chemicals, materials, cosmetics, aeronautics, space and defence.

Our purpose? Helping both private and public decision-makers explore and develop their uncharted territories: new technologies, new offers, new geographies, possible futures, and new ways to innovate.

Located across eight offices around the world (France, Europe, Singapore and the United States), our team is made up of 220 highly-qualified, multicultural and passionate explorers, with a blended science/technology and business culture.

Our dream? To build a team of 1,000 explorers, to design tomorrow's world hand in hand with our clients.


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