Elevate your products’ value while boosting consumer trust with clean label in food industry
Alcimed’s Agri-food team has been supporting agri-food players for more than 25 years in their challenges related to product innovation, whether in terms of formulation, sourcing of ingredients or product positioning, in order to meet changing consumer expectations, marked in recent years in the agri-food industry by the clean label movement.
The challenges related to clean label in food industry
What is the clean label and what is a clean label product?
We speak of clean label to designate the movement toward shorter ingredient lists and more natural ingredients in industrial products. The clean label highlights the authenticity of the products.
A clean label product will therefore have a formulation with fewer ingredients (additives, preservatives, etc.), its artificial or synthetic ingredients will be replaced as much as possible by natural ingredients in a “free from” logic (without GMOs, without additives, without antibiotics etc.). Labeling plays a key role in ensuring transparency to consumers about the naturalness of products.
What are the challenges related to clean label in food industry?
During the post-war boom years, agri-food industry players developed products to meet mass consumption trends: product accessibility, extended shelf life, standardized quality levels and so on, by formulating products with more and more varied ingredients.
Today, consumers are asking for products that are considered healthier and better for the environment because they are less “formulated”, and they want to understand what is on their plate, thus pushing manufacturers to rethink their approaches. This clean label trend and the resulting product reformulation strategy brings many challenges:
What are the clean label food components of tomorrow? What R&D approaches should be put in place to reformulate food products?
What process innovations are needed to develop clean label food products? What are the properties and functionalities expected by consumers?
Who are the suppliers best equipped to offer the best natural ingredients? How to rethink sourcing strategies and short circuits?
How to promote your clean label products? What communication strategies allow for differentiation?
How do we support you in your projects of clean label in food industry?
Since the emergence of the clean label trend, Alcimed has supported its clients in meeting their many challenges. We have carried out projects with various stakeholders, such as:
- B2C players in the food and pet food sectors
- Ingredient suppliers
- Upstream agricultural stakeholders (suppliers of raw materials, technical institutes, cooperatives)
The diversity of our clients (industrial players, research centers, etc.), the geographical fields we explore, and the types of projects we carry out, give us a global in-depth understanding of the challenges addressed in the clean label field, from industrial challenges to technological advances and consumer trends.
The types of projects we carry out for our clients in this field are:
EXAMPLES OF RECENT PROJECTS CARRIED OUT FOR OUR CLIENTS IN THE FIELD OF CLEAN LABEL IN FOOD INDUSTRY
Our purpose? Helping both private and public decision-makers explore and develop their uncharted territories: new technologies, new offers, new geographies, possible futures, and new ways to innovate.
Located across eight offices around the world (France, Europe, Singapore and the United States), our team is made up of 220 highly-qualified, multicultural and passionate explorers, with a blended science/technology and business culture.
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