Data driven

One of our clients, a pharmaceutical industry leader, wanted to rethink the promotional model of a drug in its portfolio (which physicians to target, how often, through which channels) using a Data Driven approach.

The objective of our project was to find, through a quantitative analysis, the promotional model that would enable the best ROI, by optimizing the targeting of physicians and the promotional mix, all based on a mix of sales data, budget data, data on the promotion carried out and also targeting data from external sources.

As our quantitative analyses were limited (little data, sometimes poorly informed), we supplemented them with a qualitative analysis to find the ideal model enabling the best return on investment for our client.

We supported one of our clients, a leader in the healthcare sector, who wanted to explore the opportunity to diversify its activities through the integration and use of digital solutions for the generation and collection of real-life data (Real-World Evidence, RWE). For this project, our teams evaluated the different data capture technologies available on the market, their characteristics, their advantages and their limits, as well as the existing approaches for their use in France in RWE.

Following our analysis, we defined 4 approaches enabling our client to integrate and to set up these new selected digital data services and established an operational action plan to carry out pilot projects. In the end, a pilot was successful and our client was able to launch a new differentiating offer.

We developed a global customer engagement indicator for one of our clients. The objective of this indicator was to use all available customer data, particularly in terms of responses to communications, to manage activities: to understand what actions triggered customer engagement to make the best future decisions.

Our methodology consisted of two parts. The first part was to create a common definition of what “customer engagement” was for our client and to define the data available for the creation of this indicator.

This resulted in an external investigation (bibliographic research and interviews with key players) as well as an internal investigation via exchanges with the various stakeholders in the company. The second part consisted in retrieving this data to bring out, in real-time, the engagement indicator at different levels of granularity for our client.

One of our clients, an industrial player, wanted to set up a European project based on the collection of sensitive data in external databases.

After having carried out a first pilot which consisted in collecting data and setting up a machine learning algorithm in a European country, our client wanted to work its way through the regulatory context of the European Union and of several other European countries.

The objective of our project was to better understand how to implement the collection of sensitive data and its processing in these other countries in Europe. We therefore focused on the GDPR and national laws to provide a global vision of the regulatory environment and the different steps necessary to set up the project that our client wanted to implement.

Alcimed worked with a top French wine association to build their alcohol consumption monitoring platform to track and analyze the major trends on global, European, and national scales regarding the consumption of alcoholic beverages and societal indicators, with the objective to launch education and prevention initiatives.

To do so, our team first consolidated the global, European, and national data available on approximately 60 different alcohol consumption and societal indicators. We then analyzed and compared the data sets to build an optimal, sustainable data architecture within Power BI, followed by the design and configuration of relevant visualizations related to responsible consumption, to ensure an easy and effective interpretation of the insights (e.g., global alcohol consumption and sales evolution, French consumption frequency, etc.). In addition, our team built queries to clarify knowledge of alcoholic beverage consumption such as consumption rate, alcohol-related mortality, alcohol dependency rate, and more.

In the end, we developed for our client a one-stop monitoring platform, consolidating over 50 different data sources into a single interactive visualization tool, performing all operations end-to-end (data collection and consolidation, data transformation, data visualization in dashboards, and cross-query generation to identify correlations) to ultimately highlight the key takeaways, offering easy sharing of content, in any layout (presentation, print, and online access) facilitating the clients development of education and prevention initiatives aimed at the general public and professionals regarding health and prevention issues.

Alcimed worked with a top pharmaceutical client to develop a comprehensive process and project management product-specific tool to plan and prioritize actions at the right timing to efficiently launch multiple products on hematology in a short timeframe.

At first, our team defined a clear vision of what the tool should be, key parameters, required data, and future use cases, including format, information granularity, and outputs desired. We then proceeded to define a set of operational activities (e.g. segmentation and targeting strategy, environmental field campaign, product availability, etc.) for the launch of a product to be implemented in the tool. For each activity, all the relevant steps for the launch of the product, the process evolution criteria, and associated decision processes were characterized and implemented in the final version of the tool.

In the end, we built a product-specific project management tool to optimize the process of the launch of several products within a short period. The intuitive and easy-to-use tool provided a clear visualization of the potential bottlenecks, teams’ planning, and the different activities details (“to-do lists”), enabling our client to sequence and optimize their product launches.