Alcimed supports its customers in their market access strategies all around the world. Introducing a new product or service to a market and making it accessible to as many people as possible is a multi-dimensional adventure! Once the market study has been conducted and value proposition defined, we help our clients develop innovative business models, assess market potential, analyze regulatory developments (new regulations, reimbursement, HTA, health economics,…), map and analyze key players (decision-makers, influencers,…) or develop innovative collaborative models (public/private, insurance,…).
Examples of recent explorations performed by our teams:
Supporting a leading medical device player in preparing the launch of their innovative digital surgery platform in Europe. By mapping the key players involved in the purchase and integration of such robotic solutions (inside and outside the hospital), and analyzing their levels of influence, Alcimed has enabled its client to develop their go-to-market strategy and train the sales and marketing teams in each European country.
Exploring the hydrogen supply market to help a railway leader in challenging and finalizing their business model for the introduction of hydrogen bicycles around train stations. By deciphering the strategies and price positioning of major hydrogen players (energy, transport, logistics, last mile mobility, etc.), Alcimed has enabled its client to validate a differentiating and viable business model!
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