Our explorations

New services

Alcimed strives to help its clients develop a comprehensive new customer experience by combining both the products and the services. We believe that the commercial success of an innovation is no longer based on the product itself, but rather on a combination of the product with a balanced mixture of services (e.g. maintenance, training, data management, continuous supply, patient monitoring and many more) to create value for the customer well beyond the product alone.

Examples of recent explorations performed by our teams:

New services to secure the position of a blockbuster
One of our clients, a global pharmaceutical leader, wanted to secure the position of one of its blockbusters by defining and implementing associated services for healthcare professionals but also for patients. We identified, evaluated and selected the most relevant services to be offered and then defined the offer, up to its operational implementation in a dozen subsidiaries.

Moving from a product selling approach to a solution selling approach
Supporting a manufacturer of building materials in shifting from a product-focused selling approach to a solutions/services selling approach, notably incorporating a craftsmen training offer. With Alcimed’s support, within three years, our client was able to reach the targeted end users and maintain growth in a market that is in decline for traditional product-centric offers.

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