In the field of 4P medicine (Predictive, Personalized, Preventive and Participatory), it is clear that personalized medicine is still at its infancy and its huge potential has yet to be unlocked. Alcimed is supporting key Healthcare players in addressing the promising field of personalized and precision medicine and promoting their development, from R&D to market access and adoption.
The challenges related to personalized medicine or precision medicine
What is personalized medicine and what is precision medicine?
Personalized medicine is defined as medical treatments tailored to the individual characteristics of each patient. It uses the individual’s genetic and phenotypic profile to guide decisions made on disease prevention, diagnosis, and treatment. Very recently, behavorial and social science has been used to add a new dimension to individual profiling.
Often used interchangeably with “personalized medicine”, the term “precision medicine” removes the incorrect notion that treatments are developed uniquely for each patient; the objective of personalized/precision medicine being rather to identify targeted therapies for specific patient groups.
What are the challenges related to personalized medicine?
Currently, personalized medicine is mostly targeting oncology indications (for example with CAR-T cells therapy) and genetic disorders (like cystic fibrosis or epilepsy). However, its use should expand to a broader range of applications. The global market of personalized medicine should thus reach $85.5 billion by 2025, growing at an annual rate of 9.9% (according to Grand View Research).
Several stakes around the expansion of personalized medicine can be thought of, among which:
How to educate and train HCPs to ensure an effective use of these new technologies? How to re-think the whole care organization in oncology and genetic disease in order to include precision medicine protocols? How will evolve the HCPs role and responsibilities – especially oncologists’- in the next future and how to support them? How to ensure hospitals hire the right specialists to support physicians in deciphering the data?
Who will be the key stakeholders to partner with in the next future? How will the market for future tests evolve and how to be ready on time? Will the value lie in the test itself or in the insights generated?
How to ensure personal data protection when sharing them is needed to ensure patient care and research progress? How to deal with different national or regional data privacy regulation? How to educate patients on the need to share their genetic information for medical research?
Which commercial model should be developed around precision medicine therapies? How to ensure access equity for all patients? How to define the best commercial model when smaller and smaller patient populations are considered? Who will own the future value of these therapies? Will traditional blockbusters markets become less profitable than smaller and exclusive markets of personalized medicines?
How to re-design clinical trial to adapt to precision therapies? Will smaller trials with better results mean faster drug approvals?
How do we support you in your personalized or precision medicine projects?
At Alcimed, we support Pharma and Diagnostic players who wish to engage in personalized medicine or are already involved in this field.
Our clients’ diversity (pharma companies, biotechs, research centers, professional associations, national or European institutions,…), the geographical fields we explore, and the types of projects we develop, give us global in-depth understanding of the challenges faced in the field of healthcare and active insight into the development of personalized medicine.
We can support medical but also marketing and commercial teams in the definition of their R&D strategy, investigate the needs and stakes of HCPs and support their training, understand patients’ concerns and educate them, identify data sets available, investigate local regulation around patient data, identify key companies involved in data analytics to partner with, define business models for these therapies, support the collaboration with payers,… and many more!
The types of projects we carry out for our clients in this field are:
EXAMPLES OF RECENT PROJECTS CARRIED OUT FOR OUR CLIENTS IN THE FIELD OF PERSONALIZED MEDICINE
1. Understand and identify which centers would have the capacity to deliver CAR-Ts.
2. Analyze the bottlenecks for approval in the in-scope markets.
3. Consequently, define the actions to be implemented to ensure access to its new CAR-T therapy.
After an investigation conducted in more than 200 healthcare centers in the United States, Canada and Europe, our analysis brought us to recommend to our client the next key steps to be taken in order to develop the skills of each center and to promote rapid access to their new treatment.
Our purpose? Helping both private and public decision-makers explore and develop their uncharted territories: new technologies, new offers, new geographies, possible futures, and new ways to innovate.
Located across eight offices around the world (France, Europe, Singapore and the United States), our team is made up of 220 highly-qualified, multicultural and passionate explorers, with a blended science/technology and business culture.
Our dream? To build a team of 1,000 explorers, to design tomorrow's world hand in hand with our clients.
- Proof of concept
- Voice of Customer (VOC)
- Business case
- Business development
- Business models
- Business plan
- Cluster study
- Collaborative projects
- Commercial strategy
- Competitive analysis
- Customer experience
- Dossier creation
- Due diligence
- Go to market
- Innovation consulting
- Innovation process
- Innovation strategy
- Learning expedition
- Market access
- Market study
- New offers
- New services
- Open innovation
- Opportunity evaluation
- Patient pathway
- Product innovation
- Product launch
- Regulatory framework analysis
- Search for funding opportunities
- Search for partners
- State of the art
- Strategic audit
- Strategic foresight
- Strategic positioning
- Test and Learn
- Value proposition