Succeed in your product launch with a robust sales and marketing strategy
Alcimed supports its customers in their product launches throughout the world. Once the innovation and proof-of-concept phases are completed, we offer complete strategic and operational support to our clients to successfully launch and market their new product.
Have a project? Contact our team!
What is a product launch?
A product launch is the first initiative to put a product on the market. Launching a new product is therefore an extremely important marketing and commercial step, which requires rigorous preparation and excellent coordination between the different actions to be carried out to make your product available for purchase by your future consumers.
The quality of your product launch will determine the level of awareness of your brand, your first sales, or your first customer satisfaction feedback, … and thus a first evaluation of your return on investment. The development of a robust product launch strategy is therefore essential to guarantee your success.
How our team can help you achieve a successful product launch?
To help our clients successfully prepare their product launch initiatives, our teams are involved from upstream marketing analysis and strategy (regulatory analysis, competitive environment mapping, choice of market positioning and market segments, estimation of market potential, etc.), to marketing strategy (choice of business model, distribution channels, price positioning, identification of potential partners, etc.), through to the first contracts and first sales (assistance with prospecting, business development, etc.).
Examples of product launch strategies conducted by our team: zoom on some clients cases
- Understand and identify which centers would have the capacity to deliver CAR-T.
- Analyze the bottlenecks to approval this new product in the relevant markets.
- Consequently, define the actions to be implemented to ensure access to their new CAR-T therapy.
Following an investigation of over 200 healthcare centers in the US, Canada and Europe, our analysis enabled us to recommend to our client the key next steps to take to ensure their new product launch, including developing the skills of each center and facilitating rapid market access for their new treatment.
Our purpose? Helping both private and public decision-makers explore and develop their uncharted territories: new technologies, new offers, new geographies, possible futures, and new ways to innovate.
Located across eight offices around the world (France, Europe, Singapore and the United States), our team is made up of 220 highly-qualified, multicultural and passionate explorers, with a blended science/technology and business culture.
Our dream? To build a team of 1,000 explorers, to design tomorrow's world hand in hand with our clients.
Our explorations
- Proof of concept
- Voice of Customer (VOC)
- Activation
- Business development
- Business models
- Business plan
- Cluster study
- Collaborative projects
- Commercial strategy
- Competitive analysis
- Develop a strong and distinctive market access strategy
- Dossier creation
- Due diligence
- Enrich your offer by developing new innovative services
- Expand your business with a diversification strategy
- Go to market
- Identify and analyze the practices of other players with a benchmark
- Imagine the innovative products of tomorrow by boosting your product innovation
- Improve your customer satisfaction by working on your customer experience
- Innovation consulting
- Innovation process
- Innovation strategy
- Learning expedition
- Make a strategic audit of your business
- Market study
- New offers
- Open innovation
- Opportunity evaluation
- Patient pathway
- Regulatory framework analysis
- Scouting
- Search for funding opportunities
- Search for partners
- State of the art
- Strategic foresight
- Strategic positioning
- Structure your project launch with a roadmap
- Succeed in your product launch with a robust sales and marketing strategy
- Test and Learn
- Validate your project launch with a business case
- Valorization
- Value proposition
- Workshops