MedTech industry consulting

Home MedTech industry consulting

For more than 25 years, Alcimed has been supporting medical device leaders in their innovation and new markets development projects.

 

healthcare industry consulting firm experts specialistsWho is Alcimed?

Founded in 1993, Alcimed is a consulting firm specialized in innovation and new markets development in life sciences.
Spread over our 8 offices in the world (in France, Europe, Singapore and the USA), our team of 220 high-level explorers supports the decision-makers of the healthcare sector everyday.
Our mission? To explore and develop the uncharted territories of our clients, to help them innovate and conquer new businesses. For more than 25 years, our explorers dedicated to the healthcare sector have been supporting the medical device players in the exploration and development of their uncharted territories.

Have a project? Contact our team!

How we support players in the medical device industry

NEW TECHNOLOGIES

  • Mapping and evaluating technologies: connected devices, robotics, AI, virtual/augmented reality, …
  • Deciphering use cases: application of AI to research, application of blockchain to supply chain, …
  • Scouting partners and evaluating them
  • Getting inspiration by benchmarking (other players in healthcare and players in other sectors)
Alcimed: conseil en nouvelles technologies
We worked with the R&D team of a leading medical device manufacturer who wanted to identify and evaluate smart sensors to develop a new connected object.

After having discussed with our client's team to identify the state of internal knowledge and to frame our scope of investigation, we first predefined the evaluation criteria (level of maturity of the technology, technical performance, partners involved, scope of development capacities, etc.) for our investigation. Once this first step was completed, we identified and analyzed potential technologies and associated players on the market in a broad way, and then characterized a final selection of the most relevant players and technologies.

In the end, we were able to recommend 3 possible solutions to our client through this technology scouting, according to the criteria we defined together.
Alcimed: conseil en nouvelles offres NEW OFFERS

  • Preparing the launch of products or services: market access strategy, go to market model, definition of key success factors (targeting, segmentation, medical strategy,…), evaluation of market potential, …
  • Rethinking the model of products already on the market: lifecycle management, redefinition of the go to market approach, definition of service-offerings, organization and moderation of competitors’ days to face the arrival of new threats, …
  • Optimizing care pathways: mapping a pathway, analyzing and defining levers for optimizing the therapeutic or emotional pathway, insertion strategy for a new comer or strengthening a leadership position, …
  • Transforming the customer engagement model: definition of the content strategy, multi-channel engagement, definition of the customer experience, redesign of the field-based roles, …
  • Redesigning business models: transition from a product model to a service model or integrated solution, development of content platform models, …
Preparing the launch in Europe of the digital surgery platform of a leading player in the medical device industry. Our client's 'go to market plan' included uncertainties as to which players to target.

Through a detailed mapping of the key players involved in the purchase and integration of such robotic solutions (in and around the hospital), and by analyzing their levels of influence, Alcimed enabled its client to finalize its go to market strategy and to train the sales and marketing teams of each European country on its go to market plan.
NEW GEOGRAPHIES

  • Identifying growth levers in new geographies: selection of priority countries for an international launch/expansion, sequencing of the launch approach, rethinking an existing market approach, …
  • Exploring new markets: estimation of market potential, definition of key success factors, identification of partners (distributors,…), definition of the market access strategy, …
  • Supporting the operational deployment of internationalization strategies: local business development, training of field teams, construction of short or medium-term business plans, …
Alcimed: conseil en nouvelles géographies
One of our customers, a leading player in medical devices, wanted to enter the Chinese market and needed a better understanding of the Chinese market specifications and market potential in order to develop a clear growth strategy and assess the resources needed to achieve its development ambition in the area.

Our team first conducted a detailed analysis of the competition. Then we explored the current practices, needs and expectations of potential buyers and users of syringes, before deciphering the regulations and the impact of local cultural specificities on the market access of our client’s products. We then assessed the market potential and projected potential market shares for our client.

This exploration work allowed us to recommend to our client the best strategy to undertake to establish itself in China and become a future leader in this new market.
POSSIBLE FUTURES

  • Carrying out prospective studies: evolution of a therapeutic area over 20 years, characterization of the hospital of the future, …
  • Imagining new patient experiences: new care pathways, evolution of care pathways, evolution of the patient’s role in therapeutic care, …
  • Anticipating structural changes in a field: analysis of the arrival of new entrants with new business models, movements in the value chain, …
  • Projecting new skills and new roles: projecting the evolution of roles, …
We have supported a leading medical device player in the supply of consumables for hospitals in the identification of new growth opportunities in the hospital of the future.

Through the identification and characterization of trends impacting the healthcare sector as well as the description of prospective situations in the hospital, Alcimed enabled its client to identify and select new services to be developed now for the hospitals of tomorrow, thus promoting a pioneering role for our client in proposing the services of the future!
NEW WAYS TO INNOVATE

  • Innovating in the management of communities: organization of virtual ad-boards, organization of internal or external innovation challenges, …
  • Improving innovation processes: audit and redesign of innovation processes, acceleration of the time-to-market, …
  • Generating new ideas: imagine new services through Design Thinking approaches, imagine innovative tactics for launches, …
Alcimed: consulting test and learn method
Our team assisted a pharmaceutical player who found that their innovation process was not enough agile and open towards the external world.

We first exchanged with our client’s teams to get a detailed understanding of what was working well and to identify the malfunctions of the initial process. Then, we identified inspiring cases from industries outside healthcare but facing the same issues and we defined the guiding principles of the new process to be implemented. With this material, we organized a “Sprint” bringing together about twenty representatives from the various departments and functions involved in innovation, in order to co-build the new model following the precepts of Design Thinking.

Ultimately, this work enabled us to co-construct with our client’s teams their new innovation process, more focused, more agile and open to partners, allowing more disruption and empowerment of the teams!

Tell us about your project

What our clients say about us

« I recently worked with Alcimed on a project to investigate HCP perception of different future products. I really appreciated the execution of the project on an eye-to-eye level between the teams and the broad language skills and multiculturality in the Alcimed team! »

Dr. Sonja RAUCHSCHWALBE, Vice President Marketing Injectable Drugs

TELL US MORE ABOUT YOUR UNCHARTED TERRITORY

    You have a project and want to discuss it with our explorers, write us ! One of our explorers will contact you shortly.