On November 17th, 2020, Alcimed participated in the Healthcare Marketing Marathon organized by The Future of Healthcare. In this 4-week online courses around key topics within Life Sciences, we had the opportunity to take the floor to outline our vision on customer engagement in Healthcare, from brand objectives to tactical plan.
Customer engagement by Alcimed: from brand objectives to tactical plan!
Performed by Luc, Partner and Healthcare Business Unit Director at Alcimed for our Parisian office, writer of our white paper on Customer Engagement, this session highlighted:
- Why customer engagement?
- How to build a customer engagement model?
- Key points to get started!
“CUSTOMER ENGAGEMENT – The Hitchhiker’s Guide to Customer Engagement in the Digital Post Covid-19 Era”