Market study

Alcimed assists its clients in carrying out qualitative and quantitative market studies on any type of product or service, whether established or new, and on numerous geographies.

Market study Agency Consulting firm Experts Specialists

How we help you to carry out your market study

Alcimed carries out market studies for private, public or para-public actors, on any type of product or service, whether established or new, and on many geographies. We carry out exploration work for our clients aimed at analyzing, measuring and understanding the real functioning of a market, estimating its size and dynamics. We thus investigate all available data and decipher market trends, in order to enable you to best position your company, products or services. An in-depth market study or a flash market study, a study of a pilot market or geographical clusters, barometer (periodic monitoring of key indicators of a market) or long-term market observation, we adapt our methods according to your stakes and needs.

EXAMPLES OF RECENT MARKET STUDIES CARRIED OUT FOR OUR CLIENTS

Market study: access strategy for the syringe market in China

We helped a leading pharmaceutical company to evaluate the potential of a start-up company that had developed a new offering based on a connected bracelet for fertility measurement. To do so, we performed a due diligence of the targeted start-up, analyzing in particular the user experience and the medical interest perceived by gynecologists for their product. Our project validated our client's interest in investing in the start-up and highlighted improvements in the marketing and commercialization of the device.

Market analysis: market study at different geographical scales for an inter-professional committee

Support of an interprofessional committee in the characterization of the market of its members. We have conducted several market studies aimed at characterizing all the markets targeted by the interprofessional members: mapping of clients, snapshot of their current issues and needs, analysis of key trends in these markets and prospective outlook. We have also carried out studies on a large scale (international comparison) and on a local scale, i.e. focused on French regions (Rhône-Alpes, Limousin, PACA, Grand Est...). These studies have enabled our client and its members to adapt to the dynamic markets discovered and to be inspired to innovate in their practices.

Qualitative market study: establishment of a valorization strategy for a research institute

Support of a public research institute on the definition of its valorization strategy. After having segmented our client's activity into 36 areas of activity, Alcimed selected 14 strategic areas with high potential for economic valorization. Following this work, we carried out 14 market studies (context elements, positioning on the value chain, identification of major principals and competing public institutes, ID cards of major competitors, market drivers and locks, maturity, SWOT analysis) in order to define a strategic framework for defining the institute's economic valorization strategy: main partners and projects, typology of partners, key valorization information, major potential customers, target countries/areas, key offers to be put forward, key success factors and valorization pathways.

Market and receptivity study: launch of a solution on the 'Single-Pilot Aircrafts' market

For a client in the aeronautics industry, we conducted a market and receptivity study on the 'Single-Pilot Aircrafts' market with a view to using a new technology for aircraft command & control. The objective of the study was to identify the most relevant use cases and to define the market viability of this technology. At the end of the project, we identified the two most promising segments and some partners who were motivated to work with our client on the deployment of its solution.

WHO IS ALCIMED?

Founded in 1993, Alcimed is an innovation and new business consulting firm, specializing in innovation driven sectors: life sciences (healthcare, biotech, agrifood), energy, environment, mobility, chemicals, materials, cosmetics, aeronautics, space and defence.

Our purpose? Helping both private and public decision-makers explore and develop their uncharted territories: new technologies, new offers, new geographies, possible futures, and new ways to innovate.

Located across eight offices around the world (France, Europe, Singapore and the United States), our team is made up of 220 highly-qualified, multicultural and passionate explorers, with a blended science/technology and business culture.

Our dream? To build a team of 1,000 explorers, to design tomorrow's world hand in hand with our clients.