New services development

One of our customers, a world pharmaceutical leader, wanted to secure the position of one of its blockbuster by setting up beyond-the-product services for healthcare professionals but also for patients.

To build this new service offering, our team first explored the unmet needs and expectations of physicians and patients by interviewing them, then we analyzed the existing competitors’ services and the possible margin for differentiation, before selecting the most relevant services to develop, and then co-constructing with our client a roadmap for the development of these new services.

Following this first major step, our client trusted us to support them in the operational development of several services until their implementation within the teams of a dozen subsidiaries.

One of our clients, a leading pharmaceutical company, wanted to improve the care of patients suffering from a rare disease by developing a high value-added service offering that would improve their well-being or quality of life throughout their care pathway (from diagnosis to palliative care).

To do this, our team interviewed patients, patient support workers and associations in each country involved to identify the levers for improving their well-being and quality of life that could be addressed by developing new services. Following this, our team pre-tested these service ideas with healthcare professionals, before organizing a workshop to co-construct a service development roadmap with our client’s medical and marketing teams.

Ultimately, several services were deployed in the pilot countries and then extended to other countries in the zone, improving the daily lives of patients and positioning our client as a major player in public health.

Helping a manufacturer of building materials to move from selling products to selling solutions/services, by integrating a training offer for craftsmen. In a context of transformation of the sector (arrival of a new generation of craftsmen, development of e-commerce, …), our client wanted to rethink its current sales approach to modernize it and ensure its growth.

Through field research, benchmarking and analysis, our team was able to co-construct with our client a new service offering and a roadmap for the creation of these services.

In the end, our client was able to reach the targeted end-users and maintain its growth in a declining market on the traditional product-centric offer.

We assisted a leading pharmaceutical company in the creation of a service offering dedicated to a new product in preparation for launch. In order to differentiate from competitors treatments, our client wanted to propose a panel of services associated with its treatment to hospitals to provide an answer to unmet needs beyond the product.

To develop this new service offering, our team first organized an ideation workshop with marketing leaders from other industries in order to imagine differentiating services, then we collected the needs and expectations of the hospitals and pre-tested the first service ideas, before defining more precisely several à la carte service packs and testing these different packs.

In the end, we co-constructed and set up with our client 3 packs of product with à la carte services for hospitals to choose from, according to their context and their needs.

We supported one of our clients, a leader in the healthcare sector, who wanted to explore the opportunity to diversify its activities through the integration and use of digital solutions for the generation and collection of real-life data (Real-World Evidence – RWE).

For this project, our teams evaluated the different data capture technologies, their characteristics, advantages and limitations, as well as the existing approaches for their use in France in RWE. Following our analysis, we defined four approaches enabling our client to integrate and implement these new services of digital data solutions and we co-built an operational action plan for the realization of pilot projects.

In the end, one of the pilots was successful and our client was able to launch a new differentiating offer.