Mass Customization (MC) is becoming a significant market trend, notably in the food industry. MC can be applied to extrinsic characteristics like packaging and design but also to intrinsic elements such as recipes and ingredients. Why do many companies show interest for Mass Customization? Because it can be advantageous for them in different ways! Alcimed digs in to four key benefits of MC to show you how it can improve the competitiveness of your company.