Market analysis

We helped a leading pharmaceutical company to evaluate the potential of a start-up company that had developed a new offering based on a connected bracelet for fertility measurement.

To do so, we performed a due diligence of the targeted start-up, analyzing in particular the user experience and the medical interest perceived by gynecologists for their product.

Our project validated our client’s interest in investing in the start-up and highlighted improvements in the marketing and commercialization of the device.

Support of an interprofessional committee in the characterization of the market of its members.

We have conducted several market studies aimed at characterizing all the markets targeted by the interprofessional members: mapping of clients, snapshot of their current issues and needs, analysis of key trends in these markets and prospective outlook. We have also carried out studies on a large scale (international comparison) and on a local scale, i.e. focused on French regions (Rhône-Alpes, Limousin, PACA, Grand Est…).

These studies have enabled our client and its members to adapt to the dynamic markets discovered and to be inspired to innovate in their practices.

Support of a public research institute on the definition of its valorization strategy. After having segmented our client’s activity into 36 areas of activity, Alcimed selected 14 strategic areas with high potential for economic valorization.

Following this work, we carried out 14 market studies (context elements, positioning on the value chain, identification of major principals and competing public institutes, ID cards of major competitors, market drivers and locks, maturity, SWOT analysis) in order to define a strategic framework for defining the institute’s economic valorization strategy: main partners and projects, typology of partners, key valorization information, major potential customers, target countries/areas, key offers to be put forward, key success factors and valorization pathways.

For a client in the aeronautics industry, we conducted a market and receptivity study on the ‘Single-Pilot Aircrafts’ market with a view to using a new technology for aircraft command & control.

The objective of the study was to identify the most relevant use cases and to define the market viability of this technology. At the end of the project, we identified the two most promising segments and some partners who were motivated to work with our client on the deployment of its solution.

Our team conducted a comprehensive market study to support a client in the healthcare sector in the preparation and facilitation of a prospective exercise regarding competition evolution by teams around the world. Our client was in a particularly competitive market environment and wished to project with its teams the evolution of their competitors in order to work now on action plans of differentiation and gain or maintain market share.

To do so, our team first analyzed the portfolios of the major competitors and their dynamics, then analyzed the other players in the ecosystem, who could either develop specific solutions or technological bricks, or hold strong positions on a niche sub-segment of the market. We then analyzed potential new entrants, based on market trends.

With this market study, our team co-defined prospective scenarios with our client, in preparation for the facilitation of a global workshop in a “win-game” format, enabling the teams to be involved in identifying the strongest threats and defining actions to be implemented now to prepare for them proactively.

Our team supported a medical device player in preparing the launch of one of its products on the Chinese market. In order to finalize its launch roadmap, and to validate its market positioning, our client called on our team to conduct a market study on competing offers in China.

To do so, our team conducted an in-depth bibliographic review, complemented by interviews with buyers and users of medical devices such as our client’s, in order to gather their knowledge of the current market offering and their expectations with regards to a new solution entering the market.

Our market study enabled our client to refine the positioning of its product and finalize its targeting plan and launch sequence.

One of our clients, a player in the pharmaceutical industry, was looking to make a transition to a new value proposition likely to induce profound changes in its commercial functions.

We helped them broaden and challenge their current vision by exploring the models of other companies, notably through a comparative competitive analysis and sharing of experiences, and by analyzing the needs and expectations of their customers.

Our team organized several workshops with our client’s teams in order to produce a complete set of specifications for the future business and the associated roadmap for the upcoming transition.