Business plan
Make your project a reality and attract partners and investors
For more than 30 years, our specialized team has been supporting companies in building their business plans (strategy, business model, development plan, expected return on investment, etc.) to materialize their project and attract new partners and investors.
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Key success factors for a business plan
A business plan is a key document that serves both as a tool for convincing potential investors and as a strategic compass for the project owner over time. Over and above the need for overall consistency in its content, several key success factors need to be considered to produce a robust and convincing business plan:
The central stage of a business plan is its market research. The information gathered and the summary of investigations into the various target markets will enable the choices made in the business plan (price positioning, sales and marketing approach, etc.) to be objectified. Analyzing the competition will enable you to identify areas of differentiation and give strength to your project, while analyzing demand will enable you to confirm or refine the match between the offer you have devised and the expectations of potential customers. Finally, the market study will also validate the figures in the business plan, such as the size of the potential market, as well as other key information such as existing and future trends, opportunities and threats.
What type of market research should be carried out and how? How much detail should be included in the business plan?
Every reader of a business plan initially seeks to understand the fit between the project (product or service) and a market need and is then interested in the competitive advantage of the project in its market context. This is why it is essential to identify and confirm, through market research, the uniqueness of the proposed offering, to convince people of the relevance of the project.
What are the benefits of my offer and how does it differ from those of my competitors? How can I demonstrate this level of differentiation throughout the business plan?
A business plan is a convincing document that must be based on concrete elements or solid hypotheses. The aim is to convince people of the robustness of the project, and this starts with the realism of the elements presented in the document and the level of consistency between the various data. Whether in the definition of the business model, in the transcription of the market study, or a fortiori in the financial section, all data must be solidly sourced and verified.
How can we be sure that each piece of data presented in the business plan is sound? What sources should be shared and how?
After having carried out a market study and defined a business model, we help you to structure and write your marketing strategy, your development plan, and support you in the construction of your financial tables (projected income statement, financing plan, …) in order to convince your partners or potential decision-makers.
Our innovative investigation methods allow us to explore the field of possibilities in order to build a development strategy adapted to your stakes and synthesized in a complete and robust business plan.