CSR Agency Consulting firm Experts Specialists Consultancy

Make CSR a lever for differentiation and value creation

For more than 30 years, Alcimed has been supporting its clients, industrial players, innovative start-ups and SMEs, and institutional players, in their sustainable development and CSR projects, with the conviction that CSR must be a lever for differentiation and value creation.

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    The challenges related to CSR

    Today, CSR has become an essential pillar of every company. More than a simple response to societal expectations, it is a powerful lever for innovation and differentiation. However, the link between CSR (Corporate Social Responsibility) and business varies greatly from one sector to another or from one company to another, which raises its own series of challenges:

    How do we balance our CSR commitment according to our business strategy? How do we harness CSR as a true lever of performance and create value? What CSR actions should we put in place and for what objectives and how do we implement them? Which stakeholders are involved in our CSR approach?

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      How we support you in your projects related to CSR

      For more than 10 years, Alcimed has been supporting its clients, industrial players, start-ups and SMEs, and professional and institutional associations on various issues related to sustainable development and CSR: neglected patients, carbon valorization, zero packaging, ecological footprint, recycling process, bioresources, “no profit, no loss” offers, end of life, second life, clean label, sustainable nutrition, disability, caregivers, etc.

      We work for many players in the pharmaceutical, chemical, mobility, energy, cosmetics, aerospace-defense, and agrifood industries on end-of-life issues facing their products, recycling, energy compensation, green industrialization, etc. (find out more by reading our page on “Circular economy“). Beyond the circular economy itself, our experience in CSR leads us to categorize our projects into 4 main types:

      CSR strategy consulting

      We help our clients define their CSR strategy, transition it into CSR policy, and put the governance in place. CSR objectives must be consistent with the company’s business objectives so that CSR is an integral part of its development drivers and becomes a real lever for business performance.

      Optimizing CSR policies to better stand out in the market

      The objective is to understand how the elements of the CSR policy are perceived by the customers and partners of our clients, and how they position themselves versus the competition. These analyses allow us to help our clients improve their current strategy or to consolidate what they are already doing in order to use it as a lever to access certain B2B or B2C markets.

      Identifying business opportunities related to CSR

      This third component is closely linked to our investigative expertise, as we help our clients identify a “nugget”, or a “green” opportunity that could become a product, service, packaging, technology, industrial process, etc. and then integrate it into their processes. It is then a question of understanding how to generate value from this opportunity, how it can impact their current value chain, what new business model to put in place, which partners to integrate CSR into their roadmaps, etc. Here, we rely on our expertise in developing circular economy roadmaps.

      Onboarding the teams

      All these projects only make sense if you get the team behind you. It is a matter of agreeing on the terms related to sustainable development and CSR, of educating about it, of evangelizing, and of giving meaning to the teams in their approach to these challenges.

      This is why we work in all these projects to involve the team: to promote what is done and to make it easy to understand!

      Examples of recent projects carried out for our clients in CSR

      • Constructing a CSR management tool in R&D and implementing its governance for an agrifood manufacturer

        We helped one of our clients, a leading agrifood manufacturer, to develop a decision-making tool for R&D, so that all CSR dimensions could be integrated from the very first stages of the concept, including product design, materials, purchases, the ethics of its positioning, etc.

        We first worked on the CSR pillars in order to define each criterion and the KPIs to be considered when making product development decisions. We then defined how and by whom this tool would be used in order to open up decision-making. This tool is now used in each of their R&D programs and guides their innovation decisions.

      • Challenging the credibility, ambition, and exhaustiveness of the CSR strategy of a leader in the phytosanitary and seed field

        Alcimed supported a leader in the phytosanitary and seed field who had recently defined its CSR commitments and selected the UN Sustainable Development Goals (SDGs) on which it wanted to focus. Our client wanted a critical review of its strategy by players in its ecosystem before moving on to the implementation stage. We examined the commitments and SDGs chosen with KOLs and CSR leaders in the agricultural value chain, focusing on 3 questions:

        1. Was our client perceived as credible and competent to work on the selected UN SDGs?
        2. Were the commitments sufficiently ambitious and clearly defined, and were the associated KPIs adapted?
        3. What were the gaps our client needed to fill?

        Following this assessment, we were able to help our client to finalize their selection of UN SDGs and enter the implementation phase with a solid foundation.

      • Assessing the opportunity to switch from a bottled product to a bulk product and its impact on the business model for a cosmetics company

        We supported a cosmetics player who wanted to reduce its environmental impact by transforming one of its products currently sold in pharmacies in a bottle to a bulk product in a container. As a first step, we verified that a bulk formula could make sense for their markets and customers.

        We then sought to understand how it would affect pharmacists. For example, who would be responsible for asepsis? How would the storage be managed? What would be the impact on the point of sale? Lastly, we defined a new business model more adapted to this new offer and mapped out the new stakeholders to consider.

        What was the result for our client? A clear vision of the changes brought about in the market by its new offer, as well as a roadmap to best accommodate the changes.

      • Developing a CSR pitch to support the response to public calls for tender in healthcare

        We supported a pharmaceutical player who was seeking to strengthen its application for public contracts by reinforcing its differentiation arguments based not only on its products and services but also on its CSR policy.

        To do this, we identified the expectations of the authorities in the respective countries in terms of CSR and deciphered the weight of CSR criteria when choosing awardees. By coupling this vision of demand with an analysis of the CSR policies of our client’s competitors, we developed a pitch and a toolbox for each of the countries within the scope of the call and proposed some avenues to improve our client’s CSR performance!

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