Test and learn

One of our clients, a leader in the pharmaceutical industry, wanted to be supported in the development of a “direct-to-patient” offer to increase the level of patient loyalty to its brands.

The project started with an ideation phase, in order to imagine different concepts, which were then selected and framed in a second phase, particularly from a regulatory point of view. The last step consisted of testing the selected concepts with doctors and pharmacists, then implementing the feedback from this first test to test a second-version of the concept.

At the end of this Test and Learn process, our client was able to validate a concept offer that had already been tested in the field!

Support of a water and waste treatment player in the development of a digital offer as part of its expansion in the industrial sector.

Our Test & Learn approach allowed us to define a first version (v0) of the offer, which was then tested in the field with potential customers and prospects and optimized following feedback, in a co-construction approach.

In the end, the work of our teams enabled our client to have a finalized offer and to deploy it thanks to the hiring of a dedicated sales resource following our project.

Alcimed supported the innovation department of an aeronautical equipment manufacturer in the creation of a simple “Test and Learn” method to facilitate the maturation of its ideas and create new businesses.

Our study began with an internal analysis of our client’s current organization to understand how its innovation process currently works (ambition, organization, successes, failures, etc.). We then assisted our client in structuring evaluation grids for its ideas and defined a simple testing approach that we tested on 2 ideas (understanding the imagined V0 offer, testing this idea with a small panel of potential customers, building a V1 based on the feedback and so on).

This project enabled our client to develop a very pragmatic and fast “Test and Learn” method to test ideas in the market, to stop projects that did not bring sufficient value to customers and to accelerate the most relevant ideas.

We assisted one of our clients in the field of energy, and more specifically its R&D team specializing in hydrogeology, in building a new offer to valorize their skills via a Test and Learn approach.

Our client was using the expertise of its team to manage environmental issues (impact on ecology, fish, etc.) in relation to its own assets (e.g. hydroelectric dams). The question was to identify the possibility of developing this expertise internationally and with other similar players (energy companies, industrials, etc.) and how to sell these skills. We used a Test & Learn approach to co-build this offer, in collaboration with some of our client’s customers in Germany, Switzerland and Belgium.

As a result of our work, our client was able to validate the new offering with its management and identify potential markets and targets.

Our team worked with an internationally renowned French university to expand its range of continuing education courses for businesses. The aim was to capitalise on the expertise of the research teams and generate a regular flow of continuing education business on the theme of the circular economy.

After mapping the expertise of the university’s laboratories and identifying potential targets for the offer, we conducted a two-stage test & learn methodology. Firstly, we carried out a test of the offer with qualified targets, then we carried out a second test with an offer enriched by our learning.

This approach enabled our client to refine its vision and provide concrete recommendations on how to prioritise the actions required to implement the project.

Alcimed helped an industrial partner to identify the key expectations of its customers in order to co-construct a real-time monitoring and control offer for water distribution networks adapted to their needs.

After drawing up a draft offer based on the competition and identifying customers with whom to test it, we implemented a Test & Learn methodology. We conducted 10 interviews with potential prospects, revealing their expressed or tacit needs. After each interview, we adjusted our offer to get closer to the prospects’ ideal expectations.

The test & learn approach carried out with the client enabled it to calibrate its offering, its target and its message in line with the real expectations of the market. This approach also enabled us to identify potential targets to reactivate when the offer was finalised.