Brand plan

We supported the French subsidiary of a leading healthcare company in the launch of a cell therapy. Our role was to accelerate the development of their marketing plan, from the definition of the business ambition to the operational roadmap.

Conducted in an agile manner to meet a tight timing challenge, the project involved a series of workshops with phases of analysis (SWOT, gap analysis, analysis of the French context, …), segmentation and prioritization of targets while integrating the strategic and tactical imperatives defined by global teams in order to create consensus within the multidisciplinary teams in the subsidiary (medical, marketing, market access, …).

We then helped our client to formalize a summary document to present a clear and argued vision of the plan to the global team.

We assisted a pharmaceutical company in the development of its brand plan for the launch of a new treatment indicated for a rare disease.

After having collected all the internal information (practices, needs and expectations of prescribers, patient pathways, commercial perspectives, competition, market situation, budgets, etc.), we structured them to allow the co-construction of a complementary action plan aiming at reinforcing the tactical declinations already identified beforehand, in line with the strategic imperatives.

Through working sessions and iterations with our clients, we formalized a tailor-made document synthesizing the content of the plan from the vision to the operational aspects of the activities (roadmap, tactics, indicators, etc.), serving as a presentation document for the management committee.

Our team supported a world leader in the pharmaceutical industry in the formalization and structuring of the brand plans for its portfolio of 7 products.

Our role was to provide project management support for this annual exercise, based on a work already initiated by our client, to bring an external perspective and structure to the project, while ensuring the overall coherence across the portfolio of products.

The project was structured around several alignment sessions with the global teams and a personalized support for each brand lead, leading to the validation of each of the different product portfolio plans.

We supported the medical affairs department of a pharmaceutical company in defining its strategy and its operational implementation from a medical point of view for its product portfolio.

The objective of our project was to help our client to enrich and finalize the brand plans of its product portfolio by ensuring that its medical strategy was put forward. In order to do so, our team has first of all drawn up a state of the art of the in-scope pathology, then evaluated the therapeutic strategy of the latter, and investigated the competitive situation from a medical point of view.

Following our external analysis, we conducted several working sessions with our client’s medical/marketing/sales teams in order to define the subsidiary’s strategic imperatives based on the global ambitions, their tactical declinations and the associated implementation timelines.

Our team supported our client until the structuring and the written formalization of the final versions of its brand plans, allowing the consolidation of all the elements before presenting them to the global teams.