Go to market
Alcimed assists its clients in the definition and implementation of their go to market strategies but also in their transformation, to successfully launch new products or services in existing markets or to penetrate new markets.
Have a project? Contact our team!
How we help you in your go to market strategy (GTM strategy)
Launching a new product or service on a market or penetrating a new market with an existing product or service requires rigorous strategic thinking! Especially since go to market strategies are today undergoing a rapid evolution and transformation to adapt to new market requirements (rejection of the historical sales and promotion model, changes in the needs of customers or prescribers, etc.) and to structural trends in our sectors (digitalization, impact of a crisis such as the Covid 19 one, etc.).
From the global strategic go to market vision to the resulting operational action plan, Alcimed supports its clients at all stages of their “go to market plan”:
- Mapping and analysis of the target market
- Definition of the target customers or consumers
- Definition of the value proposition
- Pricing strategy
- Marketing strategy and customer experience
- Distribution model
- Sales action plan
- …
Our team assists you at each step to build your go to market strategy and successfully introduce your product or service on your target market.
EXAMPLES OF RECENT GO TO MARKET PROJECTS CARRIED OUT FOR OUR CLIENTS
Our purpose? Helping both private and public decision-makers explore and develop their uncharted territories: new technologies, new offers, new geographies, possible futures, and new ways to innovate.
Located across eight offices around the world (France, Europe, Singapore and the United States), our team is made up of 220 highly-qualified, multicultural and passionate explorers, with a blended science/technology and business culture.
Our dream? To build a team of 1,000 explorers, to design tomorrow's world hand in hand with our clients.
Our explorations
- Proof of concept
- Voice of Customer (VOC)
- Activation
- Benchmark
- Business case
- Business development
- Business models
- Business plan
- Cluster study
- Collaborative projects
- Commercial strategy
- Competitive analysis
- Customer experience
- Diversification
- Dossier creation
- Due diligence
- Go to market
- Innovation consulting
- Innovation process
- Innovation strategy
- Learning expedition
- Market access
- Market study
- New offers
- New services
- Open innovation
- Opportunity evaluation
- Patient pathway
- Product innovation
- Product launch
- Regulatory framework analysis
- Roadmap
- Scouting
- Search for funding opportunities
- Search for partners
- State of the art
- Strategic audit
- Strategic foresight
- Strategic positioning
- Test and Learn
- Valorization
- Value proposition
- Workshops