Go to market
Alcimed assists its clients in the definition and implementation of their go to market strategies but also in their transformation, to successfully launch new products or services in existing markets or to penetrate new markets.
Have a project? Contact our team!
How we help you in your go to market strategy (GTM strategy)
Launching a new product or service on a market or penetrating a new market with an existing product or service requires rigorous strategic thinking! Especially since go to market strategies are today undergoing a rapid evolution and transformation to adapt to new market requirements (rejection of the historical sales and promotion model, changes in the needs of customers or prescribers, etc.) and to structural trends in our sectors (digitalization, impact of a crisis such as the Covid 19 one, etc.).
From the global strategic go to market vision to the resulting operational action plan, Alcimed supports its clients at all stages of their “go to market plan”:
- Mapping and analysis of the target market
- Definition of the target customers or consumers
- Definition of the value proposition
- Pricing strategy
- Marketing strategy and customer experience
- Distribution model
- Sales action plan
- …
Our team assists you at each step to build your go to market strategy and successfully introduce your product or service on your target market.
EXAMPLES OF RECENT GO TO MARKET PROJECTS CARRIED OUT FOR OUR CLIENTS
Our purpose? Helping both private and public decision-makers explore and develop their uncharted territories: new technologies, new offers, new geographies, possible futures, and new ways to innovate.
Located across eight offices around the world (France, Europe, Singapore and the United States), our team is made up of 220 highly-qualified, multicultural and passionate explorers, with a blended science/technology and business culture.
Our dream? To build a team of 1,000 explorers, to design tomorrow's world hand in hand with our clients.
Our explorations
- Proof of concept
- Voice of Customer (VOC)
- Benchmark
Identify and analyze the practices of other players with a benchmark
- Business case
Validate your project launch with a business case
- Climate resilience and adaptation to climate change
Improve your resilience in the face of climate change
- Customer experience
Improve your customer satisfaction by working on your customer experience
- Decarbonization
Combine energy performance and industrial performance
- Diversification strategy
Expand your business with a diversification strategy
- Market access
Develop a strong and distinctive market access strategy
- Market Study
Analyze and understand how a market really works thanks to market study
- New services
Enrich your offer by developing new innovative services
- Opportunity evaluation
Measure the attractiveness of a business by conducting an opportunity assessment
- Patient pathway
Innovate and reinvent patient care pathways
- Product innovation
Imagine the innovative products of tomorrow by boosting your product innovation
- Product launch
Succeed in your product launch with a robust sales and marketing strategy
- Relocation
Optimize your supply and production sources and accelerate your ecological transition by relocating your activities
- Roadmap
Structure your project launch with a roadmap
- Strategic audit
Make a strategic audit of your business
- Strategic positioning
Stand out from the competition with the right positioning strategy
- Activation
- Business development
- Business models
- Business plan
- Cluster study
- Collaborative projects
- Commercial strategy
- Competitive analysis
- Dossier creation
- Due diligence
- Go to market
- Innovation consulting
- Innovation process
- Innovation strategy
- Learning expedition
- New offers
- Open innovation
- Regulatory framework analysis
- Scouting
- Search for funding opportunities
- Search for partners
- State of the art
- Strategic foresight
- Test and Learn
- Valorization
- Value proposition
- Workshops