We help our clients imagine and build new offers (new products, new services, new business models,…), to then confront them with the current market environment, to differentiate them from competitors and to evaluate the potential of their products.
Example of a recent exploration performed by our teams:
One of our customers, a world leader in pharmaceuticals, wanted to secure the position of one of their blockbusters by providing associated services to healthcare professionals and patients alike. We identified, evaluated and selected relevant services to be offered and defined the offer, up to its operational implementation, within a dozen subsidiaries.
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