Alcimed helps its clients to imagine the possible futures of their sectors, at different time horizons (3, 5, 10, 20 year, or more, forecasts). A strategic foresight exercise does not consist in forecasting the future with accuracy, but allows for anticipation and preparation for possible futures, their opportunities as well as their threats.
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How we support you in assessing a strategic foresight
In a strategic foresight approach, we rely both on the analysis of existing data on major trends in the environment and on weaker signals such as the arrival of a new entrant, the adoption of a new technology in a related sector or a change in usage.
Our teams work on:
- The laboratory, the factory, the hospital, the aircraft, the cockpit… of the future
- The customer experience (patient, consumer, passenger,…)
- Structural changes in a sector, an ecosystem and the associated new business models
- Up to the new skills or new professions to be developed to be better equipped for these possible futures.
Examples of recent strategic foresights carried out for our clients
Strategic foresight: new services for the hospital of the future
We have supported a leading medical device player in the supply of consumables for hospitals in the identification of new growth opportunities in the hospital of the future.
Through the identification and characterization of trends impacting the healthcare sector as well as the description of prospective situations in the hospital, Alcimed enabled its client to identify and select new services to be developed now for the hospitals of tomorrow, thus promoting a pioneering role for our client in proposing the services of the future!
Strategic foresight: strategic reflection on the energy of cities of the future beyond 2050
One of our clients, a leader in the energy sector, wanted to prepare for the future and diversify its investments by developing scenarios for the city of the future beyond 2050 through a strategic foresight research.
Through the organization of internal brainstorming and ideation sessions, the realization of an external creativity workshop, the elaboration of scenarios and the organization of an illustration contest on crowdsourcing designer platforms, Alcimed was able to nourish its client’s strategic thinking on the future of energy in cities and to promote the projection of all internal teams on this subject.
Strategic foresight: animation of a strategic and operational reflection around the evolution of the competition
Our team supported a client in the healthcare sector in the preparation and facilitation of a strategic foresight exercise of competitive evolution by teams around the world. Our client was in a particularly competitive market environment and wished to project with its teams the evolution of its competitors in order to work now on action plans of differentiation and gain or maintain market share.
To do so, our team first analyzed the portfolios of the major competitors and their dynamics, then analyzed the other players in the ecosystem, who could either develop specific solutions or technological bricks, or hold strong positions on a niche sub-segment of the market. We then analyzed potential new entrants, based on market trends.
Based on all this, our team co-defined prospective scenarios with our client, in preparation for the facilitation of a global workshop in a “win-game” format, enabling the teams to be involved in identifying the strongest threats and defining actions to be implemented now to prepare for them proactively.
Prospective study: evolution of the role of the pharmaceutical sales representative in the pharmaceutical industry
We supported a leading pharmaceutical company in a prospective analysis of the role of the medical sales representative of the future. Our client, the company’s sales director, was faced with a context of changing customer engagement practices and wanted to draw up a vision of what the pharmaceutical sales representative’s job of the future might be.
We helped him to define a vision for 2030 and to build a roadmap with the different projects to be implemented to make his teams evolve towards this new role. We first led several working sessions with all the stakeholders involved in the different projects to identify the objectives, key steps, levers, resources, means, timing, indicators, expected deliverables and the functions involved for each project.
Then, we formalized this roadmap to facilitate its diffusion internally and to communicate on the next steps.
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Founded in 1993, Alcimed is an innovation and new business consulting firm, specializing in innovation driven sectors: life sciences (healthcare, biotech, agrifood), energy, environment, mobility, chemicals, materials, cosmetics, aeronautics, space and defence.
Our purpose? Helping both private and public decision-makers explore and develop their uncharted territories: new technologies, new offers, new geographies, possible futures, and new ways to innovate.
Located across eight offices around the world (France, Europe, Singapore and the United States), our team is made up of 220 highly-qualified, multicultural and passionate explorers, with a blended science/technology and business culture.
Our dream? To build a team of 1,000 explorers, to design tomorrow’s world hand in hand with our clients.
A strategic foresight approach is a methodical process designed to identify, anticipate and understand possible developments in a given field. It is based on the analysis of current trends, weak signals and potential disruptions, as well as on the projection of future scenarios. Strategic foresight aims to inform decisions and actions on long-term issues.