Strategic foresight

We have supported a leading medical device player in the supply of consumables for hospitals in the identification of new growth opportunities in the hospital of the future.

Through the identification and characterization of trends impacting the healthcare sector as well as the description of prospective situations in the hospital, Alcimed enabled its client to identify and select new services to be developed now for the hospitals of tomorrow, thus promoting a pioneering role for our client in proposing the services of the future!

One of our clients, a leader in the energy sector, wanted to prepare for the future and diversify its investments by developing scenarios for the city of the future beyond 2050 through a strategic foresight research.

Through the organization of internal brainstorming and ideation sessions, the realization of an external creativity workshop, the elaboration of scenarios and the organization of an illustration contest on crowdsourcing designer platforms, Alcimed was able to nourish its client’s strategic thinking on the future of energy in cities and to promote the projection of all internal teams on this subject.

Our team supported a client in the healthcare sector in the preparation and facilitation of a strategic foresight exercise of competitive evolution by teams around the world. Our client was in a particularly competitive market environment and wished to project with its teams the evolution of its competitors in order to work now on action plans of differentiation and gain or maintain market share.

To do so, our team first analyzed the portfolios of the major competitors and their dynamics, then analyzed the other players in the ecosystem, who could either develop specific solutions or technological bricks, or hold strong positions on a niche sub-segment of the market. We then analyzed potential new entrants, based on market trends.

Based on all this, our team co-defined prospective scenarios with our client, in preparation for the facilitation of a global workshop in a “win-game” format, enabling the teams to be involved in identifying the strongest threats and defining actions to be implemented now to prepare for them proactively.

We supported a leading pharmaceutical company in a prospective analysis of the role of the medical sales representative of the future. Our client, the company’s sales director, was faced with a context of changing customer engagement practices and wanted to draw up a vision of what the pharmaceutical sales representative’s job of the future might be.

We helped him to define a vision for 2030 and to build a roadmap with the different projects to be implemented to make his teams evolve towards this new role. We first led several working sessions with all the stakeholders involved in the different projects to identify the objectives, key steps, levers, resources, means, timing, indicators, expected deliverables and the functions involved for each project.

Then, we formalized this roadmap to facilitate its diffusion internally and to communicate on the next steps.