Strategic Marketing Consulting

We assisted a leading industrial player in healthcare, in the evaluation of a strategic opportunity in the e-health speech disorders market.

To do so, our team conducted a literature review and interviews to identify the players, understand and evaluate the teletherapy market for speech and language disorders. We interviewed potential partners to understand their solutions, their current business models and to evaluate their willingness to partner with our client. For this search for partners, our team developed an interactive Excel tool to describe and visualize the potential partnering models between our client and each of the companies studied.

In the end, our client was able to short-list partners, meet with them and conclude an agreement with one of them.

We helped a manufacturer of building materials to move from selling products to selling solutions/services, by integrating a training offer for craftsmen. In a context of transformation of the sector (arrival of a new generation of craftsmen, development of e-commerce, …), our client wanted to rethink its current sales approach to modernize it and ensure its growth.

Through field research, benchmarking and analysis, our team was able to co-construct with our client a new service offering and a roadmap for the creation of these services.

In the end, our client was able to reach the targeted end-users and maintain its growth in a declining market on the traditional product-centric offer.

Our team explored the field of natural alternatives to cow’s milk to help a major player in the food industry innovate its range of infant milks. Our customer wanted to inspire its R&D teams by analyzing all the possible alternatives to cow’s milk, so that together they could create a roadmap for new product offerings.

By identifying and characterizing alternatives to cow’s milk, both animal and plant-based, and then selecting and prioritizing these solutions, Alcimed helped its customer identify new product avenues, enabling it to define a new product development plan adapted to this trend, and thus meet consumer expectations.

We supported a pharmaceutical company in the launch of a combined offer, which consisted in adding a communication platform between the patient and healthcare professionals to a medical device.

By analyzing the receptiveness of the medical community to this new combined offer, Alcimed enabled its client to establish the most appropriate marketing strategy for the launch of its product.

This was then concretized from an operational point of view by accompanying the sales teams in the construction of their communication supports (presentation materials, sales pitch,…) in order to facilitate the integration of the messages and their diffusion to the different communities of healthcare professionals.

We supported the French subsidiary of a leading healthcare company in the launch of a cell therapy. Our role was to accelerate the development of their marketing plan, from the definition of the business ambition to the operational roadmap.

Conducted in an agile manner to meet a tight timing challenge, the project involved a series of workshops with phases of analysis (SWOT, gap analysis, analysis of the French context, …), segmentation and prioritization of targets while integrating the strategic and tactical imperatives defined by global teams in order to create consensus within the multidisciplinary teams in the subsidiary (medical, marketing, market access, …).

We then helped to formalize a summary document to present a clear and argued vision of the plan to the global team.

We assisted a pharmaceutical company in the development of its brand plan for the launch of a new treatment indicated for a rare disease.

After having collected all the internal information (practices, needs and expectations of prescribers, patient pathways, commercial perspectives, competition, market situation, budgets, etc.), we structured them to allow the co-construction of a complementary action plan aiming at reinforcing the tactical declinations already identified beforehand, in line with the strategic imperatives.

Through working sessions and iterations with our clients, we formalized a tailor-made document synthesizing the content of the plan from the vision to the operational aspects of the activities (roadmap, tactics, indicators, etc.), serving as a presentation document for the management committee.

We assisted a major company in the agri-food industry in developing a marketing campaign plan to promote the health benefits of alcohol-free beer in preparation for the new products launch.

By developing a set of marketing arguments based on an in-depth scientific analysis, and identifying market events on the theme of nutrition and potential influencers, Alcimed enabled its client to prepare its product launches plan in more than ten markets worldwide.

Our team supported a company in the healthcare sector in the preparation and facilitation of a prospective exercise of competitive evolution by teams around the world. Our client was in a particularly competitive market environment and wished to project with its teams the evolution of its competitors in order to work now on action plans of differentiation and gain or maintain market share.

To do so, our team first analyzed the portfolios of the major competitors and their dynamics, then analyzed the other players in the ecosystem, who could either develop specific solutions or technological bricks, or hold strong positions on a niche sub-segment of the market. We then analyzed potential new entrants, based on market trends.

Based on all this, our team co-defined prospective scenarios with our client, in preparation for the facilitation of a global workshop in a “win-game” format, enabling the teams to be involved in identifying the strongest threats and defining actions to be implemented now to prepare for them proactively.