Consumer healthcare

Consumer healthcare Agency Consulting firm Experts Specialists Consultancy

Alcimed has been exploring the consumer healthcare market for more than 25 years and supports its clients in their innovation projects, in understanding the scientific mechanisms of key concepts, finding partners, international development, creation of new models and construction of new consumer healthcare offerings. Working at the interface of different sectors, Alcimed uses its experience in the fields of healthcare, cosmetics, agri-food, energy, and many others to help you explore and develop your uncharted territories in the field of CHC.

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    The challenges related to consumer healthcare 

    The consumer healthcare market is booming, driven by an aging population, the multiplication of wellness-related products and services, the proliferation of health information sources, consumers’ desire to control their health and healthy aging.

    This market is growing worldwide: we predict a global CAGR of 9% within 3 years, driven by North America, Europe and Asia-Pacific. The arrival of a growing number of different players from the world of cosmetics, agrifood, FMCGs, start-ups, etc., as well as regulatory changes, the growing consumer appeal for digital technology and their ecological awareness, are shaping the challenges of this market.

    At Alcimed, we have identified four major trends shaping this consumer healthcare environment:

    • Personalization, through data, which makes it possible to offer consumers increasingly personalized care centered on their needs. For example, the French company Cuure, which sells food supplements online, allows consumers to receive personalized care products at home, based on responses to a questionnaire around their needs and goals.
    • Holistic well–being, which makes it possible to act not only on physical health but also on mental needs and well beyond. For example, Withings has a personalized offer combining connected devices and mobile applications to collect and visualize patient data to improve their well-being and health.
    • New consumption habits, which are changing data, particularly with the digitization accelerated by COVID-19. Many consumers turned to online health purchases, developing the e-commerce market, which should reach 1,000 billion dollars in 2022. For example, Amazon acquired PillPack, which launched a site offering the delivery of packaged and dosed drugs. The platform is based on in-house software that manages patient data and balances drug doses in a secure way for its customers. We can also mention the growing use of teleconsultation, brought in France by the unicorn Doctolib or the Polish DocPlanner.
    • Finally, consumers are increasingly aware of their ecological impact, which is becoming an essential element in the consumer healthcare Many consumers change their purchasing behavior based on sustainability factors: they are looking for alternative natural plant-based options, products that are more transparent in terms of ingredient origin and composition with reduced environmental impact. Not only are customers proactively looking for sustainable options, they are increasingly willing to pay for them. In addition, the B Corp label, certifying environmental commitment, is gaining more and more importance in France, and Laboratories Expanscience and Chiesi are the first in the world to carry this certification.

    While this consumer healthcare market is growing, there are many challenges for healthcare manufacturers and players in this consumer healthcare ecosystem. These challenges include:

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      How we support you in your projects related to consumer healthcare 

      Our team carries out more than 80 projects per year with our consumer healthcare clients, both globally and locally, from R&D to commercial operations (Open Innovation, Marketing, Medical, Consumer and Market Insights, Market Access, Strategy, etc. .).

      We work for the pharmaceutical industry (Sanofi, Pfizer, GSK, etc.), CHC industrial players (Sanofi CHC, Expanscience, UPSA, etc.), cosmetics players (L’Oréal, Pierre Fabre, etc.), agri-food players (Danone, Nestlé, etc.) but also research centers, HealthTech players or national and European institutions.

      Our unique approach is based on our ability to deploy Alcimed’s strengths: exploring complex and multi-sectoral themes, comparing different points of view, building new offers, imagining what does not exist today, drawing inspiration from what is done by others or in other fields, and capturing the voice of consumers to feed the reflections.

      We thus work on different types of projects: developing new consumer healthcare offers, finding new partners, creating new models, mapping new technologies, exploring new geographies, deciphering new trends… and many more!

      Examples of recent projects carried out for our clients in consumer healthcare

      • Study of trends and technologies in the allergy field for a consumer healthcare player

        Our team supported our client, a consumer healthcare player, in identifying opportunities in the field of allergy monitoring.

        We have carried out a comprehensive market study of existing solutions and trends in the field of allergy and air quality covering a large number of different technologies.

        The results of our investigation made it possible to identify a start-up developing an appropriate air quality sensor to couple with a mobile application for monitoring allergies, and to imagine the best possible business model for our client.

      • Development of a new pharmacy consultation service offer for a consumer healthcare player

        Our client, a consumer healthcare player, wanted to develop a pharmacy consultation service offer in France.

        To do this, our team first produced an overview of the pharmacy consultation offers available and analyzed their financing solution and their perception by pharmacists. We also capitalized on their feedback and identified the best practices to be put in place to operationally provide such a solution in pharmacies by overcoming the identified barriers.

        Finally, the most interesting consulting offers for our client were developed in business cases and associated with their specific roadmap.

      • Study of the potential of the gut-brain axis in consumer healthcare

        Our client, a consumer healthcare player, wanted support in revitalizing its pain product based on the concept of the gut-brain axis.

        Our support initially consisted in understanding the subject from a medical and scientific point of view, and in carrying out an objective state of the art. This made it possible not only to select the most relevant arguments for repositioning the drug in question in this field, but also to identify the key research players to go further. We then rewrote the associated product claims with the local internal marketing and medical teams in several workshops.

        Our work finished with the development of a scientifically sound and impactful pitch.

      • Search for partners capable of producing natural melatonin

        We supported one of our clients, a pharmaceutical company, in identifying and evaluating potential partners capable of providing natural alternatives to synthetic melatonin.

        To do this, our team drew up a state of the art of patents and existing technologies on the market, and discussed with many experts to identify the technologies in development. We were thus able to use the results of our research to select the most appropriate actors to develop a partnership with our client and initiated the first contacts.

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