Plant-based meats are food products that emulate the aesthetic, texture, and flavor of real meat. Compared to animal meat, plant-based meat claims to be better for the environment, more ethical, and healthier. Amidst the COVID-19 pandemic, supply disruptions of fresh meat and a renewed spotlight on zoonotic diseases have increased sales of plant-based meat by 200% in the USA. In Asia, Omnipork reported a similar increase in sales. While meat substitutes are not new, modern plant-based meats are driven by innovations that make them tastier, more nutritious, and more economical than before. In this article, we present 3 areas of innovation driving the plant-base meat sector.