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18 June 2020 | Position papers

The role of the pharmaceutical industry is to deliver therapeutic innovations and bring them to real-life medical practices. Customer engagement is one of the critical component of the pharma model to enable to transfer these innovations into care practices and bring efficient and safe treatment options to patients to improve their lives. With this paper we aim to help decision makers within pharma companies reach this goal and excel in its execution while adapting it to today’s digitalized world, made even more online-driven by the covid-19 pandemic.

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HYDROGEN, let’s imagine 2050

14 January 2020 | Position papers

From large industrial players to specialized SMEs, several tens of billions of euros will very soon be committed, each year in Europe, to the development of the hydrogen sector, so that it can take its place alongside batteries and biofuels.

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